New York: Coca-Cola Co. is making an audacious move into coffee and retail outlets with the 3.9 billion pounds (Dh18.73 billion; $5.1 billion) purchase of UK coffee-shop leader Costa, its biggest

This changed overnight when the U.S. cola titan announced purchasing Costa Coffee on August 31, 2018, in a surprise acquisition. Coca-Cola paid a hefty GBP 3.9 billion or USD 5.1 billion to purchase the British coffee company; a price that analysts argue was on the high side.

Acquisition by Coca-Cola. In 2018, Costa Coffee was acquired by Coca-Cola, one of the world’s largest beverage companies. The acquisition was a significant milestone for the brand and has allowed it to expand its global reach even further. Stafford adds, “While Chinese expansion will be the first port of call for Costa, the US will likely follow behind. While growth for iced coffee products from retailers is moderate, the sheer size of the market makes it an attractive investment opportunity for Costa, especially now that it will gain access to Coca-Cola’s experienced marketing and distribution operations in the country.
Although the majority of the group’s revenue comes from its soft drink division, it has accelerated its diversification into new categories such as juice, dairy and plant-based drinks, as well as hydration, tea and coffee. Coca-Cola completed its acquisition of Costa coffee in Europe and Asia earlier in 2019, providing an entrance into what
The acquisition was first announced on Aug. 31, 2018. Why did Coca-Cola Buy Costa and why now? The acquisition of Costa helps Coca-Cola spring into the global coffee category : which is growing at around 6% a year and is valued at around $0.5 trillion. In turn, this helps Coca-Cola on its mission to move beyond soda and into wider beverage 7Oa9.
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